在前期投入階段，我們首先進行的是「內容梳理與策略定位」。面對新竹縣政府多個局處的施政成果，如果沒有清楚的架構，很容易變成資訊雜亂、觀眾無法吸收。因此，團隊將整體內容拆分為「智慧治理」、「智慧生活」、「智慧產業」等幾個核心面向，再依據交通處、教育處、衛生局、消防局、文化局等單位的內容進行分類，建立清晰的資訊層級。這個步驟，是整體設計成功的關鍵基礎。
接著進入空間規劃，我們採用「開放式環繞布局」，讓攤位四面皆可進出，避免傳統單一入口造成的人流壅塞問題。同時，透過高架式主視覺牆，形成一個具有包覆感的展示空間，使攤位在展場中具備明顯的存在感。這樣的設計不僅提升吸睛效果，也讓品牌形象更集中，從遠處就能辨識出新竹縣政府的主題與定位。
在視覺設計上，設計團隊選擇以「科技藍」作為主色調，搭配AI、5G與智慧應用的圖像元素，營造出未來感與專業感並存的氛圍。標題「AI點亮新竹縣」被放大處理，成為視覺核心，讓觀眾一眼就能抓住主題。此外，我們在版面設計上採用圖文整合方式，將原本較為艱深的政策內容轉化為易讀的圖表、圖片與關鍵字說明，大幅降低閱讀門檻。
本案的一大亮點，是我們設計的「立體局處方塊」。將各局處名稱以不同顏色呈現在立方體上，並以堆疊形式排列，形成一個兼具裝置藝術與資訊導引功能的展示物。這樣的設計，不僅讓畫面更活潑，也讓觀眾能透過顏色快速辨識不同單位，增加互動性與記憶點。這些方塊同時也成為現場拍照打卡的焦點，進一步提升攤位曝光度。
在內容牆面的設計上，我們強調「一面一主題」，每一面牆都清楚呈現一個重點領域，搭配案例說明與實際應用畫面，讓參觀者能在短時間內快速理解。例如智慧交通、智慧醫療、智慧教育等，都透過圖像與文字並行的方式呈現，達到高效率溝通。
施工與執行階段，我們同樣投入大量心力。從結構安全、材質選用到燈光配置，都經過精密規劃。燈光不只是照明，而是引導視線的工具，施工團隊透過重點打光，讓主視覺與重要資訊更加突出。同時，所有輸出與結構都以高品質標準製作，確保在展期中維持最佳狀態。
最終成果的呈現，可以明顯看出我們的設計策略已成功落實。首先，在吸引力上，攤位在展場中形成強烈地標效果，有效聚集人潮。其次，在資訊傳達上，觀眾能快速理解新竹縣政府在智慧城市的具體成果與應用。最後，在記憶點上，無論是整體藍色科技風格，還是立體方塊設計，都讓人留下深刻印象。
總結而言，雨耕展覽設計團隊在本案中，透過高密度的前期投入與精準的設計轉譯，成功將複雜的政府內容轉化為清晰、有吸引力且具傳播力的展示空間。我們不只是完成一個攤位，而是協助新竹縣政府打造一個能被看見、被理解、被記住的智慧城市品牌舞台。覽裝潢不僅塑造空間形式，更成為傳遞城市願景的重要媒介，使政策理念與未來想像在展區中被具體呈現。
In planning and executing the Hsinchu County Government exhibition booth, the Yu-Geng Exhibition Design team invested not just design resources but an entire system that goes from strategic thinking to on-site implementation. The core goal of this project wasn’t just to “make a visually appealing booth” but to let visitors quickly understand Hsinchu County’s achievements in AI and smart cities, leaving a clear and lasting impression.
During the early stages, we first focused on "content sorting and strategic positioning." Facing multiple departments’ initiatives and results, without a clear structure, the information could easily become chaotic and hard for visitors to absorb. So, the team divided the content into core areas like “Smart Governance,” “Smart Living,” and “Smart Industry,” then categorized it according to different departments such as the Transportation, Education, Health, Fire, and Cultural bureaus to establish a clear information hierarchy. This step formed the key foundation for the overall design success.
Next came the spatial planning. We adopted an “open, surround layout” so the booth could be accessed from all four sides, avoiding crowd congestion from a single entry point. At the same time, a raised main visual wall created a sense of enclosure, giving the booth a strong presence in the exhibition hall. This design not only enhanced the attraction factor but also concentrated the brand image, allowing Hsinchu County Government’s theme and positioning to be recognized from afar.
For the visual design, the team chose “Tech Blue” as the main color, paired with AI, 5G, and smart application graphics to create a vibe that’s futuristic yet professional. The title, “AI Illuminates Hsinchu County,” was enlarged to serve as the visual focal point, so visitors could immediately grasp the theme. Additionally, we integrated graphics and text to turn complex policy content into easy-to-read charts, images, and keywords, significantly lowering the reading barrier.
One of the highlights of this project was the “3D Department Cubes” we designed. Each department’s name was displayed in different colors on cubes and stacked to form an object that combines art installation with information guidance. This not only made the display visually vibrant but also allowed visitors to quickly identify different departments through color, boosting interaction and memory. These cubes also became a photo-check-in spot, further increasing booth exposure.
For the content walls, we emphasized “one theme per wall.” Each wall clearly presented a key area, accompanied by case studies and real-life applications, so visitors could quickly understand the content. For example, smart transportation, healthcare, and education were all presented with a combination of images and text for efficient communication.
During construction and execution, we put in a lot of effort as well. From structural safety and material selection to lighting setup, every detail was carefully planned. Lighting wasn’t merely for illumination but for guiding eyes; the team highlighted key visuals and essential information. At the same time, all outputs and structures were made to high-quality standards to ensure optimal condition throughout the exhibition.
The final result clearly shows that our design strategy was successfully implemented. ...
First, in terms of attractiveness, the booth creates a strong landmark effect within the exhibition hall, effectively gathering crowds. Second, in terms of information delivery, visitors can quickly understand Hsinchu County Government's concrete achievements and applications in smart city initiatives. Finally, in terms of memorability, both the overall blue tech style and the three-dimensional cube design leave a deep impression.
In summary, the Yu Geng exhibition design team, through intensive early-stage investment and precise design translation, successfully transformed complex government content into a clear, appealing, and communicative exhibition space in this project. We didn’t just create a booth; we helped Hsinchu County Government build a smart city brand stage that can be seen, understood, and remembered. The exhibition design not only shapes the space but also becomes an important medium for conveying the city’s vision, presenting policy concepts and future imagination concretely within the exhibition area.
In planning and executing the Hsinchu County Government exhibition booth, the Yu-Geng Exhibition Design team invested not just design resources but an entire system that goes from strategic thinking to on-site implementation. The core goal of this project wasn’t just to “make a visually appealing booth” but to let visitors quickly understand Hsinchu County’s achievements in AI and smart cities, leaving a clear and lasting impression.
During the early stages, we first focused on "content sorting and strategic positioning." Facing multiple departments’ initiatives and results, without a clear structure, the information could easily become chaotic and hard for visitors to absorb. So, the team divided the content into core areas like “Smart Governance,” “Smart Living,” and “Smart Industry,” then categorized it according to different departments such as the Transportation, Education, Health, Fire, and Cultural bureaus to establish a clear information hierarchy. This step formed the key foundation for the overall design success.
Next came the spatial planning. We adopted an “open, surround layout” so the booth could be accessed from all four sides, avoiding crowd congestion from a single entry point. At the same time, a raised main visual wall created a sense of enclosure, giving the booth a strong presence in the exhibition hall. This design not only enhanced the attraction factor but also concentrated the brand image, allowing Hsinchu County Government’s theme and positioning to be recognized from afar.
For the visual design, the team chose “Tech Blue” as the main color, paired with AI, 5G, and smart application graphics to create a vibe that’s futuristic yet professional. The title, “AI Illuminates Hsinchu County,” was enlarged to serve as the visual focal point, so visitors could immediately grasp the theme. Additionally, we integrated graphics and text to turn complex policy content into easy-to-read charts, images, and keywords, significantly lowering the reading barrier.
One of the highlights of this project was the “3D Department Cubes” we designed. Each department’s name was displayed in different colors on cubes and stacked to form an object that combines art installation with information guidance. This not only made the display visually vibrant but also allowed visitors to quickly identify different departments through color, boosting interaction and memory. These cubes also became a photo-check-in spot, further increasing booth exposure.
For the content walls, we emphasized “one theme per wall.” Each wall clearly presented a key area, accompanied by case studies and real-life applications, so visitors could quickly understand the content. For example, smart transportation, healthcare, and education were all presented with a combination of images and text for efficient communication.
During construction and execution, we put in a lot of effort as well. From structural safety and material selection to lighting setup, every detail was carefully planned. Lighting wasn’t merely for illumination but for guiding eyes; the team highlighted key visuals and essential information. At the same time, all outputs and structures were made to high-quality standards to ensure optimal condition throughout the exhibition.
The final result clearly shows that our design strategy was successfully implemented. ...
First, in terms of attractiveness, the booth creates a strong landmark effect within the exhibition hall, effectively gathering crowds. Second, in terms of information delivery, visitors can quickly understand Hsinchu County Government's concrete achievements and applications in smart city initiatives. Finally, in terms of memorability, both the overall blue tech style and the three-dimensional cube design leave a deep impression.
In summary, the Yu Geng exhibition design team, through intensive early-stage investment and precise design translation, successfully transformed complex government content into a clear, appealing, and communicative exhibition space in this project. We didn’t just create a booth; we helped Hsinchu County Government build a smart city brand stage that can be seen, understood, and remembered. The exhibition design not only shapes the space but also becomes an important medium for conveying the city’s vision, presenting policy concepts and future imagination concretely within the exhibition area.