1️⃣ 明確目的設定
參展目標：品牌曝光、產品展示、接單銷售、蒐集名單、招商合作…等
目標客群：消費者、經銷商、媒體、投資人等
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2️⃣ 空間規劃
動線流暢：進出路線明確，避免擁擠與死角
開放性：入口開闊，易於吸引參觀者靠近
分區合理：展示區、洽談區、收納區、儲藏室配置得宜
尺寸比例：依據攤位面積，合理配置展示道具與設備
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3️⃣ 視覺設計
品牌識別：LOGO、色系、字型、標語統一規劃
主題明確：讓觀眾一眼看出你的產品或服務重點
焦點元素：主視覺牆、燈箱、掛旗、電視牆、互動螢幕
吸睛設計：高挑造型、燈光效果、動態元素、異材質運用
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4️⃣ 照明配置
重點照明：聚焦主打商品或核心展示品
氛圍照明：營造整體展場氛圍，提升舒適度
間接照明：減少陰影與死角，讓空間更通透
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5️⃣ 展示道具
展示櫃、展台、模特兒、觸控螢幕、互動設備
考量安全性、穩定性與易於組裝拆卸
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6️⃣ 互動設計
互動體驗：讓觀眾「動手操作」更有記憶點
AR/VR互動：提升科技感及參與感
現場活動：抽獎、示範、拍照打卡、社群分享等活動設計
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7️⃣ 人員安排
展場人員形象、服裝、接待技巧訓練
語言能力、快速應對參觀者問題
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8️⃣ 預算控管
攤位租金
設計製作費用
運輸與安裝拆卸
人員住宿交通
宣傳與活動經費
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9️⃣ 其他細節
安全考量：電源、消防、安全通道
法規規範：依展覽主辦方規範製作
環保考量：可重複使用的材料、減少浪費
攤位：2格（3m × 3m/格 → 總面積 6m × 3m = 18㎡）
預算：約新台幣 10 萬
兩格攤位設計要領（預算10萬）
目標定位
以「簡約有質感、重視品牌識別、適當吸睛」為核心
適合：形象展示、新品推廣、招商名單蒐集
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一、空間配置建議
區域 建議配置
前方入口 開放式入口、簡單迎賓台或立架
右側 主要產品展示櫃或展台
左側 海報牆 + 電視螢幕播放影片
後方 大型品牌形象背板、收納儲藏空間
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二、視覺設計要點
背板：大圖輸出 (UV板 / PVC板)，展現品牌主視覺
Logo：立體字或簡單背光字（若預算允許）
配色：使用公司CI色，搭配簡單金屬色、木紋、科技感、白色或淺色系提高質感
簡單燈光：
頂部2~4組軌道射燈照明主展品
背板燈條氣氛光
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三、展示道具建議
玻璃展示櫃 1~2組（若有商品實體）
簡易高腳談判桌 + 2~4張椅子
桌上型資料架、小型贈品展示區
觸控螢幕或電視播放介紹影片（可租用）
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四、互動與行銷建議
現場掃QR送小禮物，蒐集名單
免費拍照牆 (LOGO牆) 提高社群曝光
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五、預算配置（10萬試算）
項目 預估金額 (台幣)
攤位基礎裝潢 (系統結構+背板) 45,000
視覺設計與輸出 15,000
燈光配置 10,000
展示櫃與桌椅租用 10,000
簡易影音設備 (租用) 5,000
其他備品與雜支 5,000
合計 100,000
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六、注意事項
預算10萬屬「基本有質感入門型」，若要更強烈吸睛效果，建議預算抓12~15萬會更有彈性。
重點在於整體整潔感、視覺統一度。
Booth Design Guidelines
1️⃣ Clear Objective SettingExhibition Goals: Brand exposure, product display, order sales, lead collection, investment collaboration, etc.Target Audience: Consumers, distributors, media, investors, etc.---
2️⃣ Space PlanningSmooth Flow: Clear entry and exit routes, avoiding congestion and dead corners.Openness: Wide entrance to easily attract visitors.Reasonable Division: Adequate arrangement of exhibition area, discussion area, storage area, and storage room.Size Proportions: Arrange display props and equipment reasonably according to booth area.---
3️⃣ Visual DesignBrand Identification: Unified planning of LOGO, color scheme, fonts, and slogans.Clear Theme: Allow the audience to quickly identify the key points of your product or service.Focal Elements: Main visual wall, lightbox, hanging flags, television wall, interactive screens.Eye-Catching Design: Tall shapes, lighting effects, dynamic elements, and the use of different materials.---
4️⃣ Lighting ConfigurationKey Lighting: Focus on featured products or core displays.Ambient Lighting: Create an overall exhibition atmosphere, enhancing comfort.Indirect Lighting: Reduce shadows and dead corners, making the space more transparent.---
5️⃣ Display PropsDisplay cases, exhibition platforms, mannequins, touch screens, interactive devices.Consider safety, stability, and ease of assembly and disassembly.---
6️⃣ Interactive DesignInteractive Experience: Encourage hands-on activities for memorable experiences.AR/VR Interaction: Enhance technological and participatory feelings.On-site Activities: Design activities like lucky draws, demonstrations, photo opportunities, and social sharing.---
7️⃣ Personnel ArrangementStaff image, clothing, and reception skills training.Language skills and quick responses to visitor inquiries.---
8️⃣ Budget ControlBooth rental.Design and production costs.Transportation and installation/disassembly.Accommodation and transportation for personnel.Promotion and activity expenses.---9️⃣ Other DetailsSafety Considerations: Power supply, fire safety, safety passageways.Regulatory Compliance: Follow the regulations set by the exhibition organizer for production.Environmental Considerations: Use reusable materials and reduce waste.Booth: 2 units (3m × 3m/unit → total area 6m × 3m = 18㎡)Budget: About NT$100,000.Two-unit booth design guidelines (budget 100,000)Target PositioningCentered on "minimalistic yet quality-focused, value brand identification, and appropriately eye-catching."Suitable for: Image display, new product promotion, and lead collection for investment.---
1. Space Configuration Recommendations Area Suggested Configuration Front Entrance Open entrance, simple reception desk or stand. Right Side Main product display case or exhibition platform. Left Side Poster wall + television screen playing videos. Back Large brand image backdrop, storage space.---
2. Visual Design PointsBackdrop: Large format output (UV board / PVC board), showcasing the main brand visuals.Logo: 3D letters or simple backlit letters (if budget allows).Color Scheme: Use company CI colors.